Transforming Employee Experiences at Rabobank
Daantje van Gent
As a Service Designer at Rabobank in 2024, I have been part of the Employee Experience Design team within the Design Chapter. My work focused on two pivotal journey projects: "I Work Remotely" and "I Manage My Health," both key components of the Employee Journey Framework.
Research (observations): visiting employees home offices.
Through extensive qualitative and quantitative research, I mapped the employee journey, identifying pains and gains at each step. This led to the definition of opportunity areas and the ideation of ten concepts, which were validated with employees.
Employee Journey Map: I work from home.
Stakeholder meeting: presenting the Employee journey.
Four winning concepts are now being specified into micro journeys and UX flows to prepare for implementation.
Key Value Indicators (KVIs) were established to measure the journey's impact, with a baseline measurement conducted for the business case. Collaboration with HR squads, process managers, and marketing was crucial, as was managing stakeholder requests for new journey projects.
Some of the concepts that were validated.
This project highlights the effectiveness of Design Thinking in crafting meaningful and impactful employee experiences.
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Posted Jan 15, 2025
At Rabobank, I enhanced employee experiences through two key journey projects by conducting thorough research and developing concepts, four of which are now bei
