Open Office | Brand Identity & Web Design
Nadia Petrova
Art Director
Brand Designer
Web Designer
Adobe Photoshop
Figma
Readymag
Open Office is a project that organizes business tours, guest office visits, and partner meetings.
Task
The task was to develop the core elements of the project's brand identity and then create a website that includes information about the project its upcoming events. The identity needed to look friendly and warm, creating a sense of something familiar and cozy.
Solution
The brand identity features a playful peeking motif with eyes as the logo centerpiece. Whimsical illustrations create a warm, friendly atmosphere, making interactions feel like visiting friends rather than a corporate setting. This design adds a distinctive, approachable touch that sets us apart from the usual business style.
Deliverables
1. Brand Identity (Logo, Color palette, Typography, Illustrations)
2. Web Design & Readymag Development
The logo is built around the motif of "peeking" into friendly offices, with its graphic element visually echoing the textual abbreviation of the project's name — "OO," which resembles eyes.
The Illustration set is depicting ordinary scenes from office life.
