Brand Identity Development for Crunch

Crunch isn’t just another POS solution—it’s a restaurant companion built from the ground up for hospitality. In a category flooded with indistinguishable tech brands, Crunch needed clarity and character.

We crafted an identity that’s as straightforward as its product: sharp wordmark, vivid colour system, and a design grid made for growth. Every element is rooted in the core promise—simplicity powered by service.

The outcome is a brand identity that’s confident without the hype and memorable without the fuss. Crunch doesn’t fade into the background—it commands it.