Why Your Wellness or Herbal Biz Should Be on Pinterest

Many have been wondering how to get more traffic to their herbal wellness blog or website, with social media platforms being such a hustle in the last couple of years, and we've all been searching for the magic button that will skyrocket our business overnight. The truth is that there is no such button. But don't worry -- you can still do things to boost your site's visibility! And one of those is using Pinterest as a marketing tool.

Your audience (lots of new eyes) 👀 is on Pinterest every day, open-minded and undecided. You can be their next great find! Pinterest has a predominantly female user base, with women making up around 60% of the platform's users. Pinterest has a global user base, but the majority of users are based in the United States. Users tend to have higher household incomes, with around 45% of users in the US earning over $100k per year.

But it's a huge and powerful visual search engine. This is because users go to Pinterest with a specific intent to discover and save ideas, products, and services they are interested in, using keywords and visual cues to guide their search.

By linking your pins to your website, you can drive more traffic to your website, which can lead to increased sales and revenue. Almost every form of Pin is your opportunity to attract curious lookalike clients to your links - no more "go the link in bio!" - pinners are used to clicking to find more when captivated by the content. It's how the platform works essentially.

Unlike social media platforms where content can quickly disappear from users' feeds, Pinterest content has a longer lifespan and can continue to drive traffic and sales over time, even after months and years. Your work and commitment to Pinterest will pay off in the very long run.

Pinterest allows you to optimize your pins with keywords and meta descriptions, which can help your content appear in search engine results and improve your search engine optimization (SEO). With 97% of searches on Pinterest being unbranded, as a small business you have a great opportunity to get in front of your new customers organically. Pinterest has over 400 million active users who are actively searching for products and ideas, which can increase the visibility of your business.

Compared to social media platforms, Pinterest is known for being a more positive and uplifting medium. Pinterest users are often searching for inspiration and ideas, and the platform is designed to showcase beautiful imagery and helpful content. This focus on positivity and inspiration can create a more uplifting and encouraging environment, which can benefit small businesses in several ways:

Improved brand perception: By associating your brand with a positive and uplifting platform like Pinterest, you can improve your brand's perception in the eyes of potential customers.

Increased engagement: Users are more likely to engage with positive and helpful content, which can lead to more repins, likes, and saves of your content.

Higher conversion rates: The positive and aspirational nature of Pinterest can create a more receptive audience for your products and services, leading to higher conversion rates and increased sales.

Enhanced customer loyalty: By providing helpful and inspiring content to your audience, you can build a loyal following of customers who appreciate and value your brand.

As a herbal or wellness small business, you want to reach a positive, curious, and engaged audience who are receptive to your products and services. Pinterest's visual search engine offers a unique opportunity to showcase your brand and reach a targeted audience with ease. By leveraging the benefits of Pinterest marketing, you can increase your brand exposure, drive website traffic, and enhance your credibility and reputation in the herbal and wellness space. So why not take advantage of this cost-effective marketing tool and see the benefits for yourself? Start creating beautiful pins and sharing your expertise on Pinterest today! Need help with creating a plan, creating content, and making Pinterest work for your business? I'm here to help you with all of that, let's work!