The product already had a visual identity and website. My role was to evolve the experience by rethinking the structure, user flow, messaging, and overall design direction to better reflect its AI capabilities and improve conversion.

Beyond the landing pages, I also strengthened the brand language to create a more consistent and mature experience across customer touchpoints.

As the product evolved, its digital experience no longer reflected the value of an AI-first platform.

The challenge was to improve how users understood the product, strengthen brand perception, and create a clearer path from discovery to conversion.

Restructured the landing page experience around user intent

Refined the UX to create a clearer conversion journey

Shifted the messaging to better communicate the AI value proposition

Matured the visual language and branding to increase trust and consistency

Improved the overall information hierarchy and content flow

The updated experience led to measurable improvements in user engagement and business performance.

+30% Intent rate

11.59% Conversion rate

2.9× Increase in time spent on site