The primary objective of this project is to analyze the performance of a messenger ad campaign conducted in the regions of Delhi, Uttar Pradesh, and Haryana. The focus will be on evaluating the cost-effectiveness of the campaign based on the cost per messaging conversation started, reach, and frequency metrics.

Target Regions: Delhi, Uttar Pradesh, Haryana

Duration: 30/12/2020 - 30/1/2021

Platform: Messenger Ads

Cost per Messaging Conversation Started: Rs. 15.03

Reach: 33,201

Frequency: 1.20

Data Collection: Gather data related to the messenger ad campaign including expenditure, reach, frequency, and the number of messaging conversations started.

The cost per messaging conversation started was Rs. 15.03, indicating the efficiency of the campaign in generating engagement.

The campaign reached a total of 33,201 individuals across Delhi, Uttar Pradesh, and Haryana, suggesting a significant outreach.

The frequency of the campaign was 1.20, indicating that on average, the target audience encountered the ad 1.20 times during the campaign period.