Facebook Ads

Abdul Kadar Jailani

Facebook Ads

Objective:

The primary objective of this project is to analyze the performance of a messenger ad campaign conducted in the regions of Delhi, Uttar Pradesh, and Haryana. The focus will be on evaluating the cost-effectiveness of the campaign based on the cost per messaging conversation started, reach, and frequency metrics.

Campaign Details:

Target Regions: Delhi, Uttar Pradesh, Haryana

Duration: 30/12/2020 - 30/1/2021

Platform: Messenger Ads

Key Metrics:

Cost per Messaging Conversation Started: Rs. 15.03

Reach: 33,201

Frequency: 1.20

Methodology:

Data Collection: Gather data related to the messenger ad campaign including expenditure, reach, frequency, and the number of messaging conversations started.

Analysis:

Interpretation:

Results:

The cost per messaging conversation started was Rs. 15.03, indicating the efficiency of the campaign in generating engagement.

The campaign reached a total of 33,201 individuals across Delhi, Uttar Pradesh, and Haryana, suggesting a significant outreach.

The frequency of the campaign was 1.20, indicating that on average, the target audience encountered the ad 1.20 times during the campaign period.

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