Objective:
The primary objective of this project is to analyze the performance of a messenger ad campaign conducted in the regions of Delhi, Uttar Pradesh, and Haryana. The focus will be on evaluating the cost-effectiveness of the campaign based on the cost per messaging conversation started, reach, and frequency metrics.
Campaign Details:
Target Regions: Delhi, Uttar Pradesh, Haryana
Duration: 30/12/2020 - 30/1/2021
Platform: Messenger Ads
Key Metrics:
Cost per Messaging Conversation Started: Rs. 15.03
Reach: 33,201
Frequency: 1.20
Methodology:
Data Collection: Gather data related to the messenger ad campaign including expenditure, reach, frequency, and the number of messaging conversations started.
Analysis:
Interpretation:
Results:
The cost per messaging conversation started was Rs. 15.03, indicating the efficiency of the campaign in generating engagement.
The campaign reached a total of 33,201 individuals across Delhi, Uttar Pradesh, and Haryana, suggesting a significant outreach.
The frequency of the campaign was 1.20, indicating that on average, the target audience encountered the ad 1.20 times during the campaign period.
