Ami Fitness is a health drink made from a blend of green vegetables, superfoods, antioxidants, and probiotics, created by influencer Sosa Jhons, a professional fitness nutritionist based in Mexico City. It's a beverage popular among health-conscious individuals as a convenient way to incorporate a variety of greens into their diet and promote overall wellness.My goal as a designer and community manager is to enhance the content design and implement a growth strategy for the AmiFitness Instagram account, optimizing content quality, consistency, and audience targeting to foster organic growth and community engagement.The content design for the AmiFitness Instagram account revolves around providing valuable fitness-related content tailored to the target audience. This includes a mix of informative posts, workout routines, motivational quotes, healthy recipes, and visually appealing images and videos. Emphasis is placed on creating visually captivating content that resonates with followers, encourages interaction, and inspires them to lead a healthier lifestyle.

Growth Strategy

The growth strategy for AmiFitness has been multifaceted and data-driven. Key tactics include:Audience Analysis: Conducting thorough research to understand the target audience's demographics, interests, and preferences.Content Optimization: Implementing a content calendar to ensure consistent posting and experimenting with various content formats to identify what resonates best with the audience.Hashtag Strategy: Utilizing relevant and trending hashtags to increase discoverability and reach a wider audience.Engagement and Community Building: Actively engaging with followers by responding to comments, messages, and participating in fitness-related conversations. Encouraging user-generated content through challenges, shoutouts, and collaborations.Collaborations and Partnerships: Collaborating with influencers, fitness experts, and brands in the fitness industry to tap into their audiences and leverage mutual promotion opportunities.Analytics and Iteration: Continuously monitoring performance metrics such as follower growth, engagement rate, reach, and impressions. Analyzing data to identify trends, insights, and areas for improvement, then iterating the strategy accordingly.Results:As a team, we achieved the goal of becoming the #1 sold product on Amazon Mexico. I helped develop a multi-faceted campaign, which included creating promotional graphics, writing compelling copy, and leveraging strategic hashtags to maximize reach and engagement. Additionally, I collaborated with influencers and fitness enthusiasts to endorse the product and amplify its visibility.