BOLI — Mascot Design & Brand Identity

What started as a simple character sketch became an entire visual world. BOLI is an original mascot with its own personality, built to feel like it belongs to a real brand and can live across endless applications without losing its identity.

The challenge was to go beyond a cute character and build a full identity system — one that stays consistent whether it's on a poster, a sticker, packaging, or social media.

Designed in Figma with a focus on character consistency and brand scalability. Developed a custom wordmark, signature color palette, and a set of character expressions that gave BOLI a distinct personality. Every design decision was made to keep the mascot on-model across different contexts and scales.

Original mascot character with defined personality and expressions

Custom wordmark and typography pairing

Signature color palette

Complete brand identity system

Applications across posters, stickers, packaging, and social media templates

BOLI went from a sketch to a fully realized brand mascot with a consistent identity system ready for real-world use. The project demonstrated how a character-driven brand can maintain visual coherence across every touchpoint.