Brand Identity for Successful Online Creator's Web Series

In 2023, I had the opportunity to create the visual identity for comedy YouTuber LeanAndCuisine's new web series "Night School," which follows a night school teacher and his students on their journey to earn their GED. I worked on the logo, branding, key art, posters, event signage, and thumbnails for the series.

My inspiration for Night School's visual identity came from the bright and colorful world of 80s and 90's television, such as Saved by the Bell, A Different World, The Fresh Prince of Bel Air, and Rocko's Modern Life.

The key art photography references the film "Lean On Me", while also maintaining a comedic tone through bright colors and a paper cut-out effect. Each character in the principal cast was assigned their own color that would represent their character in key art and posters.

The series had a premiere screening event in the DMV area, where the show takes place. I created an event poster and a pre-show slide to get the series' first ever audience familiar with the show's branding and tone.