I collaborated closely with the Creative Director to elevate the visual style and overall user experience. My key responsibility was designing the 'Buy Stack' on the Product Detail Page, ensuring it followed best UX practices and was optimized for conversion. I also authored detailed UI specifications, clearly defining the design rules and functionality to guide the development team through implementation. RUDIS launched their new website just ahead of Black Friday Cyber Monday (BFCM), leading to the highest sales volume and year-over-year growth in the brand's history.