Fikri Setiawan
Design Process Summary
1. Hero Section:
Original:
Headline with value proposition
A big idea suggesting something desirable for the reader.
Improvements:
Crafted a compelling headline that directly addresses the reader's needs and desires.
Incorporated a value proposition that clearly communicates the unique benefits and solutions offered by our product.
2. Overall Copy:
Original:
General copy that might have been verbose and lacking specificity.
Improvements:
Refined the copy to be concise, specific, and impactful.
Removed unnecessary words to enhance efficiency and decrease space without compromising the message.
Highlighted key advantages and benefits to create a more compelling and persuasive narrative.
3. Dashboard Highlights:
Original:
Limited or unclear information about the dashboard's features and benefits.
Improvements:
Developed clear and engaging highlights showcasing the dashboard's key features and functionalities.
Emphasized the advantages and benefits of using the dashboard to solve the customer's pain points.
Created visualizations to demonstrate how customers can effectively use the dashboard to achieve their goals and improve their experience.
4. Testimonials:
Original:
No testimonials or social proof to build trust and credibility.
Improvements:
Added authentic testimonials from satisfied customers to provide social proof of the product's effectiveness and reliability.
Included a video review to offer potential customers a more immersive and relatable experience of how past customers have benefited from using our service.
5. Overall Design Style:
Original:
Design might have lacked consistency, modernity, and a tech-savvy look.
Improvements:
Maintained a minimalistic and modern design aesthetic to enhance visual appeal and user experience.
Adopted a consistent color scheme and iconography to create a cohesive and harmonious design.
Integrated on-point sales and UX copy to complement the design and ensure a seamless and engaging user journey.
This revamped sales page now offers a more targeted, compelling, and user-friendly experience, effectively communicating the value and benefits of our product to potential customers.