Nityaveda | Brand Identity & Stationary

Ayurveda: Ayurveda is a holistic approach to health and wellness that seeks to balance the mind, body, and spirit to prevent and treat illnesses. It is one of the world's oldest systems of medicine, with origins dating back thousands of years. The fundamental principles of Ayurveda are based on a deep understanding of the interconnectedness of all aspects of life, including the physical, mental, emotional, and spiritual dimensions.

The crafted identity exhibits a blend of the old and new, drawing inspiration from the elemental aspects of the age-old practice. It uses an illustrative, easy-to-understand visual language that takes the viewer through the crux of Ayurveda. The designs represent what Nityaveda truly stands for—providing effective products while retaining the benefits of scientifically proven Ayurvedic practices.​​​​​​​

The brand’s logo is a simple wordmark, putting the brand’s name in the spotlight and thus creating the focus element of the identity. 

In order to remove the possibility of creating distractions while also reflecting the practicality of a healthcare venture, we designed the stationary with simple and straightforward elements.

The use of modern typefaces creates a striking contrast, subtly blending the heritage of the practice with the contemporary mindset of the modern world. We bring these two worlds together to creatively communicate the brand’s desired perception and position as 'anciently modern.'

The color palette draws inspiration from the earthy roots of Ayurveda, rooted in the scriptures of the Veda. It borrows accents of colors from the materials used in Ayurvedic science.