I helped StitchSpace build a

I helped StitchSpace build a strong pre-launch social media presence and turn early attention into real users.

StitchSpace is a US-based platform created for indie sewing pattern designers to open their own shops, get support, and grow through built-in marketing tools.

The founder approached me before launch with the goal of building trust, visibility, and excitement around the brand before the platform went live. I started by creating a full social media strategy, including competitor research, content pillars, platform direction, and launch campaign planning.

From there, I led content creation across Instagram and TikTok, producing a mix of Reels, carousels, and posts tailored to the sewing community. We tested trend-driven ideas, optimized based on performance, and quickly gained traction after one of the early Reels went viral.

I also helped create the launch campaign, including a ManyChat automation that turned viewers into users by offering free sewing patterns in exchange for sign-ups.

The launch was a success, helping StitchSpace attract 1,000+ users, grow to 4,688 Instagram followers, reach 217,000+ accounts, generate 336,000+ Instagram views, and achieve 343,000+ TikTok post views during the campaign period.