Prism Design System Brand & Illustration
Ted Kulakevich
Prism Design System Branding
Prism is Disney’s comprehensive design system developed to unify and streamline the design and development processes across its diverse range of digital products and brands.
Moodboard
Our Approach
When creating the Prism logo and illustration system our goal was to retain the whimsical characteristics of the Disney Experience. We did this by creating a custom rounded approachable logotype and design system visuals that mirrored Disney’s whimsical style.
Concept Sketches
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Posted Feb 24, 2025
I collaborated with Disney to brand Prism, their internal design system, and created an extensive illustration system for its design guides.
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Timeline
Oct 7, 2019 - Jul 31, 2020
Clients
Disney
