U.S. Department of State - Media Strategy Overhaul

Jenny Abamu

Brand Strategist
Marketing Strategist
Social Impact Strategist

As a Foreign Service Officer, led a complete overhaul of the media strategy for the U.S. consulate in Saudi Arabia. Directed a team that crafted key messages, conducted media trainings, and developed strategic placements, significantly enhancing the consulate's profile and engagement with the local and international press.

  • Outcomes:
    • Successfully placed numerous articles and op-eds in leading global publications.
    • Improved media literacy and reporting skills through extensive training programs.
    • Navigated complex cultural and political landscapes to foster international dialogue.



Partner With Jenny
View Services

More Projects by Jenny