PepsiCo – NHL All-Star Weekend Ad Campaign

Partnered with PepsiCo to launch a bold, citywide ad ad campaign for Tostitos, Lay's and Cheetos during NHL All-Star Weekend in Toronto.

The goal was to amplify brand presence and connect with hockey fans through a localized campaign that felt dynamic, engaging and true to each brand's personality.

Using hockey and Toronto-themed references, we captured the high-energy atmosphere of the weekend and created messaging that resonated with fans in the moment.

The campaign rolled out across different high-visibility touchpoints, including billboards, trucks, bus shelters and even Toronto's Union Station, generating an estimated 4.3 million impressions across the city.