Iconiq - Brand Design

Iconiq is an entertainment brand based in Lima, Peru, created for a generation seeking authentic content that resonates with today’s digitally native audiences.

The problem: The brand’s previous identity was rooted in traditional TV entertainment, making it outdated and disconnected from the expectations of a hyperconnected, younger audience.

The goal: To reposition the brand through a strategic rebranding process — building a timeless, future-forward identity aligned with the values and habits of a new generation.

With a clear direction, the challenge was tackled with focus and creativity. The result is a bold, energetic, and memorable brand that stands out in the local market. Today, Iconiq reaffirms its value as a production company that understands, empowers, and creates content tailored for the next generation.