CFB Alerts x I AM ATHLETE Partnership Experience

When CFB Alerts partnered with I AM ATHLETE, the goal was to create a digital experience that matched the energy and storytelling of the brand. The platform needed to highlight athlete-driven media while giving fans a central place to watch, engage, and explore content from the show.

I was brought on to design and develop the official sponsored partnership page, along with the broader website experience that supports collaborations across the platform. The result is a modern, high-contrast interface built around video content, audience engagement, and clear calls to action.

The CFB Alerts x I AM ATHLETE page was designed to feel immersive from the moment visitors land on the site. The layout leans into the bold red and black identity associated with I AM ATHLETE while maintaining a clean structure that keeps the focus on content.

The hero section introduces the collaboration and encourages fans to watch the latest episode or subscribe directly on YouTube. From there, the page expands into a curated content hub that highlights:

• the latest episodes from the show • audience reach and engagement metrics • direct calls to action to watch or subscribe • a curated grid of recent long-form videos

The structure allows fans to immediately engage with content while reinforcing the partnership between the two platforms.

Because Webflow does not natively support dynamic YouTube channel feeds, we developed a custom script to pull in the I AM ATHLETE YouTube library directly onto the site.

Beyond simply embedding videos, the script was curated to prioritize long-form storytelling. We implemented logic that filters the channel feed to only display videos longer than 90 seconds, allowing the page to highlight meaningful conversations, interviews, and athlete-driven narratives rather than short clips.

This approach ensured the page functioned as a true media hub, automatically updating as new episodes are released while keeping the focus on the most impactful content.

A key part of the build was ensuring the experience translated seamlessly across devices.

On desktop, the layout uses wide video modules and structured content blocks to showcase multiple episodes at once. On mobile, the interface adapts into a vertical experience where calls to action and video content remain front and center.

The goal was consistency. Whether fans discover the partnership on a laptop or phone, the experience feels cohesive and intentional.

In addition to the I AM ATHLETE collaboration, I also developed a flexible sponsored page framework for future partnerships across the CFB Alerts platform. This system allows new collaborations to launch quickly while maintaining a consistent design language.

One of the first additional implementations was a page for Chat Us Up, demonstrating how the structure could support different creators while still keeping the platform unified.

Each sponsored page includes:

• a partnership introduction • featured media content • audience metrics and highlights • branded calls to action • curated media feeds from the partner

This system ensures every collaboration has its own identity while remaining part of the larger CFB Alerts ecosystem.

At its core, the CFB Alerts x I AM ATHLETE partnership page is built around storytelling. The design prioritizes video, showcases the reach of the show, and creates a space where fans can engage directly with athlete-driven media.

It is more than a landing page. It is a scalable platform designed to amplify collaboration between sports media brands, creators, and the college football community.