My primary focus for this project was creating clear and concise language that would effectively guide users through the website and convey the value of the agency's services.
I worked closely with the designer to ensure that the language and messaging were consistent with the overall aesthetic and brand identity of the website. This included writing compelling headlines, subheadings, and body copy for the homepage, services pages, and case studies.
I also played a key role in the development of the website's navigation and information architecture, working to create a logical and intuitive structure that would make it easy for users to find the information they were looking for. Overall, my goal was to create a seamless and enjoyable user experience that would help the agency effectively communicate its value proposition and drive conversions.
