Dear Digital Marketers
Dear Digital Marketers,
So around three years ago, we had absolutely zero idea about marketing. The only thing we knew about business at all is that you could go on TV and ask for a hell of a lot of money in exchange for a percentage of your company. In hindsight, we don't think that Dragons Den (or Shark Tank for our friends across the pond) was exactly the best representation of reality. While our understanding of business grew more extensive in the subsequent years, we started to realise the power of branding and, through the advent of social media platforms, the power of the content a brand produces.
This is why this letter is directed to you, the digital marketers of the world because for us, the way a brand portrays itself is the most important step in attracting customers in the first place. The actual offering, service or product will ultimately determine the success of the business, but without quality marketing, the ship would never even take to the water. So what is the crux of this letter? We’re not here to tell you what you already know about generating leads, placing ads or collecting customer data - I'm here to tell you that all of the above, and more, can be optimised by using more video.
“Wow what a bombshell” you're thinking, as you wonder why you read over 200 words to be told to use a video in your marketing. While it is definitely not a secret that using video in your marketing strategy massively increases user engagement and share-ability of content, the stats for 2021 are staggering. A few that stood out to us include:
Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in the text
72% of customers said they would rather learn about a product or service by way of video
An average person will spend 100 minutes per day watching online video in 202280% of users can recall a video ad they viewed in the past 30 days
While text and photo based content still technically works, clearly what modern audiences want is more video content. But when we talk about video content for businesses, what do we actually mean? It's easy to imagine how a company may put a promotional video to use on their website, but are there really other useful applications? To put it simply. Yes. There are now so many ways that companies can add value to each stage of their sales funnel on an ongoing basis.
Vertical Content For TOFU
Creating regular, short form edutainment content for the awareness stage is the cornerstone of a modern content strategy. Bring in new eyes by brand jacking and providing the entertainment value the modern social media user craves. You can learn more about this in our comprehensive guide.
Video Competitions & Giveaways
Let's be honest, who doesn't like free stuff?! Competitions and giveaways are a fundamental part of gathering details in which to generate leads from. You can make your giveaways more professional and legitimate with a video, earning more immediate trust from followers and more sign ups.
Assigning A Regular Face To The Brand
Have you ever heard the phrase: People buy from people? By having one or two regular faces at the forefront of your content strategy, your audience is more likely to buy into whatever you're selling. Don't forget, It's hard to trust a faceless brand.
Helpful Explainers For Prospective Customers
If you're in the field of digital marketing you’ll know by now, sales works differently. For customers to even consider making a purchase, a brand needs to establish themselves as an authority in their niche. Creating factual explainer videos can help build this authority quickly, turning previously hesitant customers into solid leads.,
Process Walkthroughs For Current Customers
The biggest fear for clients looking for a new product or service is the fear of the unknown. How will it work? How do I set it up? What do I do if I'm not happy? This is how FAQ’s were born and what we propose is creating informative walkthrough videos relevant to your product or service. This way, customers will feel more confident about parting with their money.
Hiring Purposes
Attracting top quality employees means top quality work. Top quality work means better marketing. Better marketing means more sales. Video makes highlighting company culture a breeze and allows employers to showcase the best parts of their operation.
As you can see, there aren't many aspects of marketing that video content cant improve. Think about it. Why do all of the top brands in the world spend thousands and thousands of dollars on creating a bunch of video content for their marketing campaigns. It's because it works. Apple, Coca Cola, Tesla and Nike are all examples of companies that maximise all digital aspects of marketing by utilising video, but these days you don't need hundreds of thousands of dollars in marketing budgets to achieve something similar.
Social First Video Agency
This is where we come in. As a social first video agency, we focus on creating the video content that will populate your brands social channels at all stages of the sales funnel. We are the extra helping hand, the star of your new campaign or just the friends to phone for help. It is becoming increasingly clear that video will be the dominant tool for content distribution in the coming years.
At Social Camel, we are committed to helping brands improve their video presence and we hope we can all work together in the digital marketing community to give our audiences what they really want.
7 Reasons To Partner With A Video Content Agency
Are you looking for a way to create engaging, informative, and cost effective videos for your business? Or do you manage brands that are in dying need of quality social media content? If so, you should consider partnering with a video content agency. Video content agencies have the expertise and equipment to help you produce high quality videos that will engage your audience and generate more leads and sales for your business.
Expand Your Audience
Since we started, Social Camel has reached over 40 million people with our content, and there are plenty more eyes for the taking 👀
Communication And Engagement
Stand Out From The Competition
Experience And Expertise
Sell Products Or Services Online
Increase Website Traffic
In fact, recent studies have shown that videos are 53 times more likely to get organic search engine results than text-based content.
Videos Are Cost Effective
Here's some ways videos can save you money within your business:
- Videos can be shared online for free or at a fraction of the cost of traditional advertising 📈
- Videos can be used to maximise social media advertising spend 💸
- Videos can help you reduce customer service costs by providing helpful information and tutorials. ℹ️
- Videos are an effective way to train employees without having to travel or bring everyone into one room. 👨💻
- Videos can be used as a powerful branding tool that builds trust and credibility with potential and current customers. 🤝
Wrap Up
Video content is becoming an increasingly important factor in both paid and organic advertising and when used correctly, can be an extremely effective tool for attracting and maintaining customers. While video content can be created in house, it often can fall short and not portray the business in the light it deserves, which is why partnering up with a video content team could be a great solution.
