An SEO & PPC Manager at Monark is responsible for driving online visibility, traffic, and conversions through effective search engine optimisation (SEO) and pay-per-click (PPC) advertising strategies. This role involves researching and implementing targeted keywords, optimising website content, and overseeing on-page and off-page SEO practices to enhance organic search rankings. Additionally, the manager develops, manages, and analyses PPC campaigns to ensure optimal ROI, carefully monitoring budgets and performance metrics.