Event Tracking for Ecommerce Analytics

As an experienced Data Scientist, I specialize in implementing event tracking solutions for ecommerce platforms to gain valuable insights into user behavior and optimize business performance. By leveraging advanced analytics tools and techniques, I enable businesses to make data-driven decisions and enhance their online presence.

Successfully implemented event tracking for a leading e-commerce website, capturing essential user interactions such as product views, add-to-cart, purchases, and abandonments.

Utilized unique identifiers to track user journeys across devices and platforms, providing a comprehensive view of the customer experience.

Identifying key drop-off points in the sales funnel resulted in targeted optimizations that increased conversion rates by 15%.

Developed custom dashboards and reports to visualize event data, enabling stakeholders to monitor KPIs and make informed decisions easily.

Collaborated with cross-functional teams to integrate event tracking data into marketing automation systems, personalized email campaigns, and retargeting ads, improving customer engagement and ROI.

Analytics Platforms: Google Analytics, Adobe Analytics, Mixpanel

Tag Management Systems: Google Tag Manager, Tealium, Adobe Launch

E-commerce Platforms: Shopify, Magento, WooCommerce

Data Visualization Tools: Tableau, Google Data Studio, Power BI

Programming Languages: JavaScript, Python, SQL

A/B Testing Tools: Google Optimize, Optimizely, VWO

By combining my technical expertise with a deep understanding of e-commerce analytics, I deliver actionable insights that drive business growth and improve the overall user experience. Let's collaborate to unlock the power of your event data and take your e-commerce analytics to the next level! 📈