Bala believes form and function should coexist. That fashion and fitness go hand-in-hand. That design alone can inspire movement. They're here to take the work out of working out. To empower everyone to move; through creativity and self-expression. Their product assortment includes known accessories in fresh color pairings and never-before-seen equipment that fly in the face of common fitness tropes.

Heavily inspired by the Bala website, I designed their Image Stack incorporating their playful branding—adhering to the their mission and values. Education is key, in the hopes of addressing consumer FAQs.

The goal for Bala Amazon Store is to foster a curated brand shopping experience. Consumers can explore Bala's entire product portfolio, so having clickable modules above the fold helps a lot in conversion. This is also a great space to feature more lifestyle photos, even videos, to further engage consumers.