Fun Brand Rebranding
Jazzmin Deegan
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Posted May 28, 2024
Jazzmin successfully rebranded a mid-sized company, creating cohesive graphic elements and a new logo that elevated the client's market presence.
Project Name:
The pancake hut
Project Overview:
The pancake hit is a family-oriented pop-up pancake restaurant that aims to bring joy, delicious food, and memorable experiences to families in the community. This unique dining experience will feature a variety of pancake options, engaging activities for children, and a warm, welcoming atmosphere that encourages family bonding.
Objective:
* To create an unforgettable family dining experience centered around pancakes.
* To build brand awareness and community engagement through a fun and interactive pop-up event.
* To highlight the quality and variety of our pancake offerings.
Target Audience:
* Families with children aged 3-12.
* Parents looking for a fun, casual dining experience that caters to both kids and adults.
* Food enthusiasts and community members interested in unique, pop-up dining events.
Key Messages:
* "Delicious Pancakes, Delightful Memories."
* "Join Us for Fun, Food, and Family Time."
Brand Personality:
* Fun and playful
* Warm and inviting
* Community-focused
* Creative and innovative
Tone and Voice:
* Friendly and conversational
* Energetic and enthusiastic
* Inclusive and family-oriented
Visual Style:
* Bright and vibrant colors that evoke a sense of fun and excitement
* Whimsical and playful illustrations of pancakes, syrup.
