For Curala's brand design, the transformation focused on aligning the visual identity with the brand’s core values of sustainability, simplicity, and self-care.

By incorporating a minimalist yet elegant aesthetic, the design reflects the holistic and eco-friendly approach of the brand.

Essential oil motifs and soothing color palettes were integrated to evoke the spa-like, therapeutic experience Curala offers, creating a cohesive brand identity that resonates with its mission of promoting well-being both inside and out.