Wine E-Commerce website

Milica Koceva

UX Designer
Photographer
UI Designer
Adobe Illustrator
Adobe XD
Figma
Design project for an e-commerce site selling wine
Client and Background: The client is a boutique wine seller who wanted to create an e-commerce website to expand their customer base and make it easier for customers to purchase their wines online. They wanted the website to have a modern and sophisticated design that would appeal to their target audience of wine enthusiasts and connoisseurs.
The client's main goal was to increase online sales and improve customer satisfaction.
Timeline: December 2022 - February 2023
Research and Analysis: We conducted user research by interviewing the client's target audience, analyzing competitors' websites, and gathering feedback from the client. Based on our research, we found that users were looking for a website that was easy to navigate, had high-quality product images, and provided detailed information about the wines.
Wireframes: The use of a wireframe for this website helps ensure that the final design is user-friendly, visually appealing, and meets the needs of both the client and the target audience.
Elements: 
Desktop:
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