This was a freelance project I undertook throughout 2024 for a supplement brand. The primary goal was to craft a vibrant and contemporary image for the brand's social media presence. The only provided elements were the brand's corporate colors and font; everything else was the product of my imagination. By mentally connecting the brand's packaging design with the specific dynamics of social media, I began to develop a unique visual language. I started to envision self-care as a 'space,' a 'flow,' a 'cloud' – a place where stagnation is impossible, a place where the rhythm carries you and helps maintain an active lifestyle. My aim was for the product to exist within this 'cloud.' I wanted consumers to recall and imagine this space of growth with every interaction they had with the product. The brand's page needed to evoke this feeling of an evolving environment. I initiated the work using MidJourney to visualize this space. What should it be like?

Bright, like the first sunny day after winter, when the desire to take care of oneself awakens.

Fast-paced, where elements blur with motion.

Familiar, like your gym buddy. Following a prompting process, I generated several images that became the reference points for all subsequent creative materials.

I was drawn to the line element in the packaging design, and I decided to integrate this line into the design of the key visuals. This was intended to have it permeate all visuals, symbolizing the continuous process of improvement.

One of the key features of the brand's visual strategy became surrealistic imagery, designed to transport viewers to that 'space' where anything is possible.