CoHo Retail - Shopify
Muhammad Salman
CoHo Retail — Shopify Store Design & Development That Turned Browsers Into Buyers
A full-funnel Shopify redesign for a loungewear brand built for speed, styled for conversion.
The Client
CoHo Retail is a Pakistan-based loungewear and comfort-wear brand known for its cozy, premium-feel sets, hoodies, and tanks. They needed a store that matched the quality of their product clean, fast, mobile-first, and built to actually sell, not just look pretty.
The Challenge
The old store was slow, cluttered, and losing customers before they even reached checkout. Mobile load times were dragging past 4 seconds, bounce rates were high, and the conversion rate sat at a flat 0.9% well below what a DTC fashion brand needs to grow.
CoHo Retail brought me in to design and develop their Shopify store end-to-end UX, UI, theme development, speed optimization, and conversion-focused structure.
My Role
Full Shopify build — design + development:
UX audit & customer journey mapping
Custom Shopify theme design (mobile-first)
Front-end development & theme customization
Page speed optimization
Conversion-focused layout (product pages, collections, cart flow)
On-site SEO structure for organic discoverability
The Process
Research & UX Audit — Mapped the existing customer journey to find drop-off points, especially on mobile.
Design System — Built a clean, brand-consistent visual identity that reflected CoHo's premium, comfort-first positioning.
Shopify Development — Custom-coded and optimized the theme for speed, removing bloated apps/scripts slowing the store down.
Conversion Optimization — Redesigned product pages, simplified checkout flow, and streamlined add-to-cart interactions.
Performance Testing — Ran repeated mobile speed tests and Core Web Vitals checks pre-launch.
The Results
Metric Before After Change
Conversion Rate: +38% (0.9% → 1.24%)
Revenue: +45% growth
Bounce Rate: −29%
Page Speed: 4.8s → 2.4s on mobile
Add-to-Cart: +31%
A faster, cleaner, more intuitive store didn't just look better it directly moved the numbers that matter: revenue, conversions, and retention.
Why It Worked
Great e-commerce design isn't just aesthetics it's psychology, speed, and structure working together. By focusing on mobile performance and simplifying the path to purchase, CoHo Retail's store went from a pretty catalog to a real sales engine.
Services: Shopify Website Design · Shopify Development · UX/UI Design · Conversion Rate Optimization (CRO) · E-commerce SEO · Mobile Optimization
Tools: Shopify, Liquid, Figma, HTML/CSS/JS
Like this project
Posted Jul 1, 2026
Redesigned CoHo Retail's Shopify store for speed and conversion.
