Asuntos Digitales is a modern online business school focused on delivering high-impact digital education for professionals, entrepreneurs, and organizations across Ibero-America. The platform offers live training programs, structured courses, and expert-led learning experiences designed to build practical skills in digital transformation, leadership, and business growth.

The original platform was built on Kajabi, but it required a more refined and conversion-focused redesign to better communicate authority, improve clarity of programs, and enhance the overall learning experience.

Our team designed and developed a complete Kajabi website experience, transforming it into a structured, high-performing, and scalable education platform that supports both branding and enrollment goals.

The existing website had several limitations:

Information-heavy structure without clear hierarchy

Weak visual clarity for different program offerings

Limited storytelling around educational value and outcomes

Navigation flow not optimized for fast decision-making

Lack of strong conversion pathways for enrollment

Inconsistent UI presentation across landing pages

Needed better alignment between branding and premium education positioning

In the online education space, clarity and trust directly impact conversions. The previous experience needed restructuring to better guide users from discovery to enrollment.

I focused on a complete Kajabi-based transformation with both UX and conversion goals:

✓ Improve clarity of courses and programs ✓ Strengthen brand authority and trust perception ✓ Create a structured learning journey for users ✓ Optimize Kajabi pages for conversions and enrollment ✓ Improve visual hierarchy and content flow ✓ Enhance mobile learning experience ✓ Build a scalable system for future programs and campaigns

I followed a Kajabi-first conversion design strategy, optimizing both structure and storytelling.

I reorganized the platform structure to simplify decision-making:

Clear separation of programs, diplomas, and training paths

Improved navigation for faster discovery

Structured content flow from awareness to enrollment

Reduced cognitive overload for new visitors

I fully optimized Kajabi’s page system:

Redesigned landing pages for each program

Improved funnel flow for conversions

Structured sales pages with clear value hierarchy

Optimized call-to-action placement for enrollment

I enhanced how the platform communicates value:

Clear articulation of learning outcomes

Strong focus on real-world impact and practical application

Messaging aligned with leadership and transformation goals

Improved trust-building sections (experts, live learning, results)

I refined the visual direction to match a premium education brand:

Clean and structured layouts

Strong typography for readability

Balanced spacing for better content consumption

Consistent design system across all Kajabi pages

I improved key enrollment pathways:

Stronger CTA hierarchy (Enroll, Learn More, Apply Now)

Simplified user journey from homepage to program pages

Improved trust signals (expert-led learning, live sessions)

Reduced friction in decision-making flow

Since a large portion of users access learning on mobile:

Fully responsive Kajabi layout improvements

Better readability for long-form educational content

Faster navigation between program sections

Optimized mobile enrollment flow

Kajabi was chosen because it is a powerful all-in-one platform for digital education businesses:

Built-in course hosting and delivery system

Landing pages and funnel creation in one platform

Integrated email marketing and automation tools

Secure payment and enrollment system

Scalable infrastructure for growing education brands

It allowed me to focus on design, conversion strategy, and user experience without technical fragmentation.

The redesigned Asuntos Digitales platform delivers:

A clear, structured, and premium education experience

Improved navigation and program discoverability

Stronger trust and authority positioning

Higher conversion potential through optimized Kajabi funnels

A scalable system for launching future courses and diplomas

The final result is a modern digital education platform that reflects Asuntos Digitales as a leading online business school focused on real-world impact and actionable learning.