UTF Times – Campaign & Typeface

UTF Times A transitional antiqua About UTF Times is a serif typeface designed by UNDESIGNED. We designed the typeface and created a brand identity around the launch of the typeface. The goal was to celebrate the type and beautiful paper. We designed different print materials like posters, a mini zine in a newspaper style and some t-shirts as well as directed and shot the photography for the product. Concept The overall concept of the launch was to celebrate the beauty of typography and paper. We wanted to make visible what others that are not in the industry might not see. As designers we all are addicted to typography – we wanted to share that passion with the world.

Services Graphic Design, Type Design, Visual Identity, Print Design, Editorial Design, Concept, Art- & Creative Direction, Photography