Visual Identity and Packaging Design for Venera
Anastasiia Sedykh
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Posted Apr 14, 2025
Logo and packaging design for Venera, a handmade brand specializing in candles, salts, and accessories.
A client asked me to create a visual identity for her handmade home décor brand, Venera. She makes candles, salts, sachets, and other small-batch items with care and attention to detail. Along with the logo, I also designed packaging for the products using soft, delicate colors to reflect the brand's calm and celestial aesthetic. The overall concept was meant to feel elegant, with subtle inspiration from space and cosmic imagery.
The candle box is designed in a minimalist style with a blue gradient, reminiscent of the evening sky. It brings to mind a sense of calm and tranquility.
The gradients were created for the inserts and greeting cards, each designed to match different products of the brand.
Examples of business cards with simple, heartfelt wishes and a greeting card, complementing the overall elegant and calm aesthetic of the brand.