More leads don't always mean
Faiz Khan
More leads don't always mean better leads.
A B2B prospect list can have thousands of contacts and still produce very little.
For every project, I focus on getting 4 things right:
Right company
Does it actually match the ICP?
Right person
Is this the decision-maker who matters?
Right contact data
Is the business information verified?
Right context
Is there enough research to make the prospect useful for outreach?
The goal isn't to build the biggest spreadsheet.
It's to build a list your sales team can actually work with.
Manual research. Better targeting. More relevant prospects.
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Posted Aug 28, 2026
More leads don't always mean better leads. A B2B prospect list can have thousands of contacts and still produce very little. For every project, I focus on ge...
