[Branding] SSWB

SSWB is a foundation dedicated to addressing global water scarcity issues. We offer sustainable solutions for water consumption, recognizing water as a vital resource essential for life that should be conserved, not wasted.

👉 I collaborated with SSWB to formulate a comprehensive global strategy and design the entire visual identity of the brand in alignment with the strategy.

The main objective was to craft a logo & brand identity that not only resonates with the foundation's values but also ensures instant global recognition, compelling people to understand the profound importance of its services.

The first step of the strategy to differentiate SSWB from other competitors was to define the target audience.

The second phase of the brand strategy involved developing a visual identity that resonates with the target audience while also considering the broader, underlying objectives.

Simple • Clean • Bold • Mature • Timeless

The final logo is a combination of 3 elements, a water drop, the letter S, and the infinity symbol.