I designed and developed the complete website for Super Benji, an AI sales platform for event organisers. The brief was a modern, premium AI SaaS website that explains a new product quickly, shows personality, and guides visitors toward a trial or conversation. I handled the work from UI/UX design in Figma through to the live build at superbenji.ai.

Super Benji helps event organisers identify prospective sponsors, exhibitors, speakers, and delegates, research them, and begin personalised outreach.

AI sales tools can feel interchangeable, cold, and overly technical. The website needed to give Super Benji a distinct voice, explain the product within seconds for busy sales and marketing teams, and create a low-friction path to try the product or contact the team.

Super Benji serves event organisers selling sponsorships, exhibition space, speaker slots, and delegate tickets. These are relationship-driven sales, so the experience needed to feel human and trustworthy while communicating an AI product.

I structured the site around the buyer's core questions:

What is this?

Does it work?

How does it work?

Is it right for my event?

What do I do next?

A four-step product story became the backbone of the page: find relevant prospects, research them, send personable messages, and follow up. This made a complex workflow easy to understand in one scroll.

I designed the full interface in Figma using a reusable component system for navigation, buttons, cards, sections, and forms. Benji, the brand mascot, appears throughout the interface and animated product walkthroughs, pairing a playful character with confident, benefit-led B2B messaging.

The design supports action with a hero form offering a free prospect, supporting reassurance copy, an announcement bar for a free playbook, a scannable results section, and consistent calls to action including “Get started”, “Talk to an expert”, and “Log in”.

After design sign-off, I built a fast, responsive, SEO-friendly website with:

Responsive layouts for desktop, tablet, and mobile

Optimised media and animated product GIFs

Semantic structure, heading hierarchy, descriptive links, and metadata

A scalable structure for About, How It Works, Pricing, Blog, and FAQ content

Cookie consent and legal pages integrated into the experience

The finished site is a focused sales experience supported by key product pages. It introduces Super Benji’s relational approach to AI event sales, explains the product through the four-step workflow, presents proof and use cases, and closes with a clear invitation to contact the team.

Key features include:

A mascot-led brand experience for a distinct AI software presence

A four-step “How it works” story

Social proof through event-brand logos and testimonials

A low-friction free-prospect form in the hero

Use cases for sponsors, exhibitors, speakers, and delegates

A responsive, SEO-friendly build

I delivered the complete production-ready website, from first Figma frame to live launch, as the single owner across design and development. That kept the visual system and implementation closely aligned.

The website communicates Super Benji’s published product outcomes, including outreach scaled up to 10x, deal values up to 33% higher, and testimonials citing a 20% positive response rate. These are Super Benji’s reported product results, presented on the site for prospective customers.

Personality and credibility can work together when the structure stays clear.

A simple process visual can explain a product faster than a long feature list.

Owning both design and development keeps decisions intact from prototype to launch.

Low-friction calls to action reduce hesitation at the moment visitors are ready to engage.

I design and develop premium websites for AI, SaaS, and B2B companies, from Figma design to live launch. View the live project at superbenji.ai.