Brand Identity - Unfiltered.ai
Huw Vicary
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Posted Mar 4, 2023
Unfiltered.ai tasked me with creating a truly unique brand identity.
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The company is an email delivery product powered by AI. The logo for was designed to convey the brand's message of innovation and simplicity, with a familiar and friendly touch.
The brand colours were developed to help "Unfiltered.ai" really stand out from an uninspiring market in terms of brand identity, with predominately "light" themed designs.
Delivery
2-week timeline
At least 3 logo concepts (Delivered 5, plus draft examples)
Colour palette choice
Typography choice
With plans to start a new company, I wanted to make sure we had branding we loved and would differentiate us. The obvious choice was to return to Huw after working with him before. Huw took the time and attention to detail needed to really understand what our new company does and also researched the branding of existing competitors. As expected, Huw delivered a really nice and unique logo, color scheme and typography. We're over the moon with it. There's a direct relationship between branding and a startup's success. Huw helped us get started on the right foot and that's invaluable.
Rob Whitley, Founder Unfiltered.ai