Client: MagnatesMedia Role: Motion Graphic Designer Purpose: YouTube Documentary / Narrative Enhancement Platform: YouTube (Long-form Video Content) Style: Bright, Playful Motion Graphic with Editorial Illustration

This project focused on visualizing the documentary video titled "How 2 Bullied Kids Built an Ice Cream Empire", produced by MagnatesMedia. The story follows the unlikely rise of Ben & Jerry from outcasts to entrepreneurial icons. My role was to enhance the storytelling through motion graphics that reflect both the emotional journey and the colorful world of ice cream branding.

Unlike previous videos with darker tones, this project required a cheerful and inviting visual direction to match the brand identity of Ben & Jerry’s—fun, vibrant, and a little quirky.

Bright, pastel-inspired color palette echoing Ben & Jerry’s iconic packaging and ice cream flavors

Playful motion, soft transitions, and hand-drawn-style illustrations to evoke a friendly, optimistic tone

Layered 2D scenes with stylized assets that balance humor, warmth, and informative storytelling

Visual metaphors (e.g., melting ice cream, sprinkles, childhood motifs) to support key narrative moments

Translating the script and voice-over into visually engaging sequences

Creating all animated elements and scenes in Adobe After Effects

Designing custom characters and visual motifs in Adobe Illustrator

Editing and adapting image-based materials in Photoshop for consistency and tone

Ensuring visual consistency with MagnatesMedia’s brand while adapting to the video’s lighter, nostalgic mood

This video stood out within the MagnatesMedia catalog due to its unique blend of emotionally-driven storytelling and whimsical visuals. The brighter tone resonated with audiences, especially younger viewers and fans of inspirational business stories. The motion graphics played a key role in balancing humor with heart—bringing levity to serious themes like bullying while celebrating resilience and creativity.

The video helped expand the channel's reach into more emotionally uplifting narratives while maintaining its documentary roots.

Animated all graphics, transitions, and sequences to match narration pace and mood.

Created custom vector assets, including ice cream icons, character illustrations, and environmental elements.

Edited supporting images, enhanced textures, and prepped visual elements for animation consistency.