Yumm! Bakery Promotional Poster Design

This project is a promotional poster designed for a fictional bakery brand called Yumm! Bakery. The goal was to create an eye-catching and appetizing advertisement that highlights a featured product while maintaining a playful and modern brand identity.

The design focuses on a strawberry cupcake as the hero product, using a high-quality product image placed centrally to instantly attract attention. A warm brown and pastel pink color palette was chosen to create a cozy, sweet, and dessert-inspired aesthetic that reflects chocolate and strawberry flavors.

Typography was selected to balance elegance and fun, combining bold decorative fonts for the brand name with softer rounded text elements like “try now!” to create a friendly and inviting feel. Organic blob shapes in the corners and background add visual softness, while the dashed arrow guides the viewer’s eye toward the cupcake, reinforcing the call to action.

The poster also includes essential brand touchpoints such as social media icons and contact details, making it functional for both print and digital marketing use. Overall, the project demonstrates skills in branding, layout composition, color harmony, typography hierarchy, and product-focused advertising design.