Vaseline Gluta-Hya Promotional Campaign Design

This project is a skincare advertisement concept created to highlight product benefits through a clean, feminine, and premium visual direction. The design focuses on promoting Vaseline Gluta-Hya Dewy Radiance Serum-in-Lotion by combining soft pink tones, glowing skin visuals, and a modern product-focused composition.

The layout was designed to immediately capture attention through bold typography, a large product placement, and a human-centered visual that builds trust and emotional connection. The model’s radiant skin reinforces the product promise, while the subtle flowing elements add softness, elegance, and motion to the composition.

Key design decisions included:

A pastel pink color palette to communicate softness, freshness, and skincare aesthetics

Strong typographic hierarchy for instant readability and promotional impact

Strategic product placement to maximize visibility and brand recognition

Glow and lighting effects to emphasize hydration, radiance, and premium quality

The overall goal was to create a visually compelling marketing asset suitable for social media campaigns, beauty promotions, or digital advertisements while maintaining a polished and brand-consistent aesthetic.