Powerlift hadn't had an operational website since 2020 due to a hack on their old website. When they asked me to step in, I had a huge task on my hands to keep them on task and organized because business is booming in 2022. So, I created a plan that began with enhancing their logo with a brand guide, so that future marketing efforts would see some cohesion moving forward. I chose a color palette that included their traditional red and black, but added some additional colors to add contrast and interest.