Niwa Grow Hub Packaging Design

Context: The all-new Niwa Grow Hub brings commercial-grade garden automation, such as controlling your plant’s climate or automated watering and custom light schedules to the domestic grower at an affordable price.

Challenge: Design a package, logo, and business cards for Niwa's new Grow Hub.

Approach: After meeting with the client and doing preliminary sketches, I sent them several different design directions for the packaging. The designs we ended up going with communicated complex concepts of the product, in simple and readable ways. I then developed a logo for the product and honed the packaging through multiple revisions with customer feedback along the way. I also helped make flyers and business cards to help promote the new product!