Patent of Heart - Online Store Redesign
Ceyda Bulat
Patent of Heart Website Redesign
Fashion Brand E-commerce Transformation
Challenge
Patent of Heart's website was facing critical issues that affected their online presence:
Poor responsiveness across devices
Low conversion rates impacting sales
Inadequate design for a fashion brand
Suboptimal user experience
Solution
Leveraging Wix's e-commerce capabilities, I delivered:
Design Transformation
Created a visually striking layout fitting for a fashion brand
Improved product presentation and imagery
Enhanced brand storytelling through design
Implemented responsive design across all devices
E-commerce Optimization
Streamlined the shopping experience
Optimized checkout process
Improved product categorization
Enhanced product discovery
Performance Improvements
Fixed responsiveness issues
Optimized site speed
Improved mobile experience
Enhanced navigation flow
Results
The redesign achieved:
Better user experience across all devices
Improved visual presentation of products
Enhanced brand positioning
More intuitive shopping experience
Key Improvements
Mobile Experience: Poor → Seamless
Design: Basic → Fashion-forward
User Journey: Complicated → Intuitive
Brand Presentation: Weak → Strong
Like this project
Posted Nov 4, 2024
Fashion brand website redesign in Wix. Improved mobile experience, optimized for conversions, and created stunning visual presentation.
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Timeline
Feb 9, 2023 - Mar 8, 2023
Clients
Patent of Heart
