LearnInvest Product Strategy and MVP Plan

About Project: LearnInvest is a beginner-friendly micro-investment and financial literacy app designed to help first-time investors in Nigeria develop money confidence and start investing with ease. The product strategy focused on delivering an educational and intuitive experience that combines bite-sized learning with simple investing options.

Goal: To bridge the knowledge gap in personal finance and investing for young Nigerians by creating a Minimum Viable Product (MVP) that prioritizes ease of use, trust, and practical learning.

Many potential users lacked financial literacy and were intimidated by traditional investment platforms.

Low trust in financial apps due to scams.

Solution: A research-driven MVP plan that integrates micro-investments, gamified financial literacy modules, and beginner-centric features such as curated investment bundles, goals-based savings, and learning progress tracking. User personas, competitor analysis, MoSCoW prioritization, and product roadmap were all developed to support future build decisions.

Benefit: By addressing a critical market need, LearnInvest positions itself as a trusted entry point for beginner investors in Nigeria. The solution creates opportunities for long-term user retention through education-based engagement, builds brand credibility in the fintech space, and opens up monetization channels through micro-investing, partnerships, and premium learning features.

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Click to view wireframe : View Wireframe Design (Figma)