Increase Conversion Rates with a Revamped Website Design

Knowadays.com approached me with the task of redesigning their 'Become a Proofreader' landing page and creating a template that they could use for other course landing pages.

The challenge was that the current landing page had bad UX, was hard to read, and wasn't convincing enough. The client wanted to redesign the page to increase sales and encourage people to enroll.

My responsibilities were to:

design a visually stunning and user-friendly website,

create wireframes and mockups to communicate design ideas

collaborate with the team to ensure that all designs were on-brand and consistent with the style guide

Assist the team with content strategy to ensure that the messaging was aligned with the goals of the updated landing page.

Additionally, I needed to ensure that the design framework was flexible so that the team could update it anytime to change info and include new deals and opportunities.

Overall, the project was completed within a quick turnaround of three weeks and the client was happy with the result. It was a great experience to work with Knowadays and I look forward to future opportunities to work with them again.