The company has grown to represent a range of programmes, themes and partnerships across multiple touchpoints, all united by entertainment but not by a common identity. I was approached to join the Branding Team to work on the re-design of the overall design and strategy of RTL, with the aim of transforming it from a traditional broadcast company to a content, technology and data powerhouse.

The goal was to make RTL a catalyst for transformation, making the brand a modern symbol of unity. United but distinct, we wanted to honour the past while stepping into tomorrow and celebrating entertainment's ability to inspire people and lay the foundations for a more inclusive future.

iF Award 2022 in Communication & Typography.

GBA’22 Gold in Excellent Brand.

ADC 2023 Germany in Branding.

Red Dot Award 2023, Best of the Best.

Behance Feature: Behance Best of the Best