RTL United Brand
Lucas Carrascosa
RTL Group is a leading entertainment company across broadcast, streaming, and digital content with a legacy of 68 television channels, nine streaming services and 36 radio stations across Europe.
The company has grown to represent a range of programmes, themes and partnerships across multiple touchpoints, all united by entertainment but not by a common identity. I was approached to join the Branding Team to work on the re-design of the overall design and strategy of RTL, with the aim of transforming it from a traditional broadcast company to a content, technology and data powerhouse.
The goal was to make RTL a catalyst for transformation, making the brand a modern symbol of unity. United but distinct, we wanted to honour the past while stepping into tomorrow and celebrating entertainment's ability to inspire people and lay the foundations for a more inclusive future.
International Awards:
iF Award 2022 in Communication & Typography.
GBA’22 Gold in Excellent Brand.
ADC 2023 Germany in Branding.
Red Dot Award 2023, Best of the Best.
Behance Feature: Behance Best of the Best
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Posted Mar 12, 2024
Brand Design for Europe's leading entertainment company across broadcast, streaming, and digital content.
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RTL Television
