The co'desk brand identity is rooted in the idea of fostering collaboration and communication in a modern workspace.The apostrophe between "co" and "desk" serves as a visual representation of connection and teamwork.

The apostrophe emphasizes the word "co," which is a prefix often used to indicate togetherness, collaboration, or cooperation. This visually reinforces the brand's focus on teamwork and joint efforts.

The apostrophe can also be seen as a symbol of connection or a bridge between individuals or ideas. It represents the idea of bringing people together and fostering collaboration.