Bars, a luxury soap brand, required a refined brand identity to establish itself as a symbol of elegance and sophistication. The goal was to create a visual presence that reflects its premium nature and resonates with an upscale audience.

To achieve this, I crafted a delicate and light color palette that exudes subtlety and grace. The logo was designed to be elegant yet understated, ensuring it complements rather than overwhelms. The packaging was approached with a minimalist ethos, focusing on clean lines and essential design elements to reinforce the brand’s luxurious appeal.