Eastco Contracting Brand Identity

Craig Molloy came to me with a project. He has his own contracting comapny located in Hilton Head Island SC, and he wanted to rebrand his company. He didnt have much direction for me except for the color scheme so it was up to my design expertise to design the best possible logo for his company. After many brainstorming sessions and multiple drafts we finally settled on the design you see below.