Landing Page Redesign | Branding | CRO

Project Overview This project focuses on redesigning the landing page for Ashworth Finance, a company that provides loans. The goal is to create a fresh and engaging design that effectively communicates the company's offerings and values. The redesign features a new logo and updated visual elements designed to enhance the user experience and attract potential clients. What did I do? - Redesigned the visual style by creating a new logo, updating fonts, and improving colors to make the brand more recognizable and trustworthy. - Highlighted key service benefits through clear messaging and structured content blocks, helping users quickly understand the value of the company's loan offerings.

- Integrated social proof elements, including testimonials and trust badges, to build credibility and encourage user confidence.

- Improved the information hierarchy and content layout to communicate the company's services clearly. - Crafted intuitive user flows to guide visitors toward key actions such as loan applications, service exploration, and contact forms.

- Prepared complete handoff materials and assets to ensure accurate implementation.

-------------------------------------------------------------------------------------- Full design you can find here: https://www.behance.net/dimaan Tool: Figma Have a custom project for a landing page or full website UI? I`m so ready to visualize your ideas. Just contact me.