Brand Guidelines

This was created for a consumer-retail company based in the Philippines. In preparation for their opening, I was hired to create a logo and brand guidelines for their team. Herein, you'll also see the treatment for future uses of their logo on merchandise.

This project was only supposed to be about the logo but as I was going through the finalization stage, I figured why not go beyond what was asked and provide the client more? Logos are created to represent someone. So, it was also important for me that client knew how to apply it into the real world and what it means to do so.