Tía Maria

2021

This branding project features a minimalist design that honors the farm’s 100-year legacy and the dedication of those who work there. The family crest is inspired by the artwork of Tía María, a talented family member who cherished writing, drawing, and painting, creating a visual identity rooted in tradition and artistry.

Tía María is a family business that offers natural products made with the produce grown on their farm. This farm has been in the family for over 100 years, so they wanted the logo to represent the history and people working there.

The farm and brand are named by a family member. Tía María was really talented. Her poems, letters, and illustrations inspired the creation of a modernized and simple family crest as the logo.